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The Origins of Marketing Communications: How a Modern Discipline Took Shape
Marketing communications, commonly abbreviated as marcom, encompasses the strategic use of messaging to promote products, services, and ideas. In today’s media-saturated world, marcom involves a wide variety of tools: advertising, public relations, direct marketing, content creation, digital engagement, and more. But this dynamic and integrated field is the result of centuries of development, shaped by…
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From Inbox to Impact: How to Make a Brilliant First Impression and Keep Your Customers Coming Back
Email marketing remains one of the most powerful tools for building long-term customer relationships. According to a 2023 study published in the Journal of Marketing Channels, email marketing continues to deliver the highest ROI of all digital marketing efforts, up to 4200%. However, achieving these kinds of results requires more than just sending promotions. It…
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Political Misinformation: How to Spot It & Stop It
With the upcoming federal election on the horizon, I’ve found myself increasingly curious about the power of communication—particularly how media is strategically used in political campaigns. In today’s digital age, the way political messages are crafted, delivered, and received has evolved dramatically. From traditional advertisements to viral social media content, campaigns are leveraging every tool…
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Scrolling for Votes: How Social Media Is Shaping Canada’s 2025 Federal Election
As Canada approaches its federal election on April 28, 2025, political campaigns are increasingly leveraging social media platforms to influence voter behavior. With traditional media consumption declining, platforms like TikTok, Instagram, and X (formerly Twitter) have become essential tools for political engagement, particularly among younger demographics. This article explores how Canadian political parties and candidates…
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Why Do We Feel the Need to Share Every Aspect of Our Lives on Social Media?
In today’s digital age, sharing our daily experiences on social media has become second nature, especially among Gen Z. This blog post delves into the psychological and societal factors driving this behaviour, examining both its benefits and drawbacks. By understanding these dynamics, we can strive for a healthier balance between our online presence and real-life…
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What Adolescence on Netflix Teaches Us About Social Media and the Rise of “Red Pill” Content
Netflix’s Adolescence offers a thought-provoking look at how social media shapes young minds, particularly through the rise of “red pill” content. The documentary explores how algorithm-driven platforms push young men toward hyper-masculine ideologies, exploiting their vulnerabilities and distorting their views on relationships and identity. This article breaks down the key themes of Adolescence, examining the…
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Indigo’s Brilliant Branding Strategy
Chapters and Indigo, two of Canada’s largest bookstore chains, have undergone significant branding transformations over the years. Indigo Books & Music Inc., which owns both the Chapters and Indigo brands, has crafted a unique branding strategy to adapt to changes in consumer behavior and the evolving retail landscape. Naturally as an avid book reader I…